Moso, a global leader in sustainable bamboo products, was entering a new phase of growth and international expansion. To move from a reactive to a proactive sales organization, the company needed an experienced commercial leader who could professionalize global sales, strengthen market presence, and align commercial performance with Moso’s sustainability-driven mission.

Kienbaum supported Moso in identifying and appointing an International Sales Director with a proven track record in building sales excellence frameworks and leading multicultural teams in the building materials industry.

Context: Global Growth with Sustainable Purpose

For over two decades, Moso has been setting new standards in the use of bamboo as a renewable material. Operating in more than 50 countries, the company has built a strong reputation for innovation, quality, and environmental responsibility.

As international demand accelerated, Moso sought to strengthen its commercial organization, ensuring that growth and sustainability would reinforce each other.

The Challenge: From Reactive to Proactive Sales Leadership

Moso wanted to transition from a product-driven to a customer- and data-driven organization. The key question:

How do we find a sales leader who can combine commercial excellence, strategic vision, and a genuine commitment to sustainability?

The ideal candidate needed to:

• Build and lead a high-performing international sales organization.
• Implement a sales excellence framework and consistent market approach.
• Inspire collaboration across regions and teams.
• Translate Moso’s sustainable mission into commercial strategy.

Our Approach: Collaboration and Precision

Working closely with Moso’s CEO, Kienbaum defined the success profile and critical capabilities for the role.

We conducted a focused executive search across the sustainable building materials sector, targeting commercial leaders with a proven ability to drive change and deliver measurable results.

Our process included:

• Deep understanding of Moso’s culture and transformation goals.
• Rigorous assessments of commercial acumen and change leadership.
• Structured interviews and transparent communication with all stakeholders.
• A seamless, efficient selection process from start to onboarding.

Within weeks, Kienbaum introduced a shortlist of high-calibre candidates.

The Result: Immediate Impact and Sustainable Momentum

Kienbaum successfully placed a senior commercial leader from a renowned building materials manufacturer: bringing immediate market expertise and the ability to elevate Moso’s international sales organization.

This appointment marks a major step in professionalizing Moso’s commercial operations and positioning the company for long-term sustainable growth.

“I can highly recommend Kienbaum for their professional, efficient, and enjoyable way of working. They took the time to truly understand our culture and needs, which resulted in a strong selection of highly suitable candidates.

Their support in our search for a Sales & Marketing Director was excellent, and the process was smooth and well-organized. It was a pleasure working with them.”

 Norman Willemsen, CEO Moso International BV

Reflection: Leadership as a Catalyst for Sustainable Commerce

This collaboration shows how commercial transformation and sustainability can reinforce one another when guided by the right leadership.

Kienbaum helps companies like Moso translate sustainable purpose into commercial success, building leadership that drives both growth and impact.